You can also view the transcript below:
In the digital-aged world a well optimized website is invaluable for any type of business. SEO techniques play a crucial role in optimizing any website and helping business win the “Search Wars.” Though the task might seem daunting and to some a bit obscure, there is hope.
There is one rule of thumb that is a tried and tested technique for SEO success: optimize your website with relevant and targeted keywords. Focusing on just this strategy will improve the quality of visitors and obtain a higher conversion rate.
Here are the most important places you can place keywords to optimize your site:
- Headings and Content
- Image Titles and Alt Text
If you haven’t optimized these sections on your site in the past, you have some work to do—but make life easier by starting on the pages that get the most traffic. Then, as you begin to create more pages, be sure to optimize as you go.
A title tag is the main text that describes an online document. This on-page SEO element is the runner up in SEO strategy, the first being the overall content itself. The title tag is found in three key places: browsers, search engines results pages, and external websites.
When writing a title, try to keep it below the range of 65 characters. Include one of your target keywords and phrases, ensuring that “searchers” can identity the results and see its relevance.
Meta description tags, while not important to search engine rankings, play an extremely vital role in creating value to your content. These short paragraphs that are found in search results help searchers know exactly whether the given page contains the information they are looking for. Use one of your keywords or phrases in your Meta description.
Headings and Content
Once viewers actually land on your pages it’s important to keep them there. That’s where headings, subheadings and content with keywords become so vital. Too many times blogs are often formatted like an old Webster dictionary- (hundreds of words and hard navigation.)
Increase your time spent on page (TSP) by using keywords in your content. Keywords found in your content are a factor in Google ranking. When creating content write for readers first, search engines second.
Image Titles and Alt Text
Place keywords into image titles and alt text. Rather than placing keywords into your image titles and alt text for SEO purposes, be accurate and descriptive with the image. Your titles and text should be used to describe the associated image. Use descriptions to help Google find your site in image searches.
There are many roles and parts that play into marketing. SEO should not fall to the bottom of your priority list because of a lack of knowledge. Turn these four parts of SEO into your personal “to-do” list.