Companies that have succeeded in their market time and time again have mastered the art of customer development. These are the companies that produce products and services based on the needs of the customer.
Customer development is understanding a customer’s needs then instituting those needs to change and develop products and services. This process is centered in engaging with customers and listening to their problems and desired outcomes.
The most common mistake that startup businesses make is assuming they can follow the same model as franchises. Take McDonalds for example, that franchise could choose any location within a city and know that they will at least breakeven. Why? Their customers already know what type of atmosphere, product and customer service they’ll receive.
People spend a majority of their time online digesting content. Whether it’s a consumption of articles, videos or images, online users love their content. Take advantage of their love by producing content worth sharing among users. Here are 3 key steps to ensure that your content has the right characteristics to appeal to your customers.
Imagine the most egotistical individual you know with a huge microphone. This is how many businesses view social media, a soapbox where they can yell and broadcast about themselves
We live in a society surrounded by stories. From the red carpet of Hollywood to prime time news television, there is always a story. We seek for opportunities to connect with various characters found within these stories. These connections stir within us various emotions such as adventure, hope, fear and faith.
Videos are Social media’s most shared form of content. This is to be expected, video content is easily accessible, sharable and consumable. It’s this simple formula, which makes customers crave video. Believe it or not, most businesses don’t take advantage of video content. Many find excuses for not having it. But you’re different, and your business is special.
A blogs primary purpose is to have reliable content for its viewers. A business can provide answers, solutions and entertainment through this platform of communication. This can be achieved by first posting educational and entertaining content, followed by your promotional material.
What social media platforms do you use? Facebook, Twitter, YouTube the options are endless Do you choose just one platform, or do you combine? What platforms deliver the best return of investment with your time and profit?
Producing valuable content for your target audience is a must. Content marketing has received quite the hype these days and understandably so. Marketing has evolved to where audiences no longer want to hear companies brag about themselves. Customers want to obtain valuable resources from their favorite brands.