If you’ve been paying attention to inbound and social media marketing, you’ve probably heard a lot of chatter about Google +. In its early development Google + was not a big hit when compared to its competitors Facebook and Twitter.
There are many misconceptions that have emerged about how search engines operate. There is confusion on what is required to perform effective SEO. In this article you will see many search engine penalties and what they mean for you.
“Nothing travels faster than the speed of light, with the possible exception of bad news, which obeys its own set of laws.” – Douglas Adams
“A lie can travel halfway around the world while the truth is still putting on its pants.” – Mark Twain
Google loves links! This makes sense because links make the internet essential. The Internet is simply pages of content that connect together to create an endless source of information. So, if these are the characteristics of what makes the World Wide Web, you know that Google cares about it.
Most people would assume that every business owner is intimately familiar with his competition. From the outside looking in, competition appears to be what business is all about.
But as a business owner, it is surprisingly easy to lose track of the competition.
When marketers talk about links, a majority of the time they are talking about quality inbound links. Inbound links are seen as the most prized SEO tool. In simple terms an inbound link is a link coming from another website to your own.
Remember that a search engine’s ultimate goal is to surface the very best pages about a topic on the web. Google does this by focusing on keywords that the user is typing and finding content that matches the search.
There are many elements that make up the study of SEO. Each element is an important gear to your SEO engine, but there is one important factor that has one of the highest returns-keyword searching. A keyword is a word or phrase that is of significance to your industry and company.
I had the opportunity to fly out to California for a business seminar. This particular seminar had over 300 people with various occupations from all over the world. During the seminar I had the chance to sit next to a man who had an unfamiliar occupation.
Lead pages and lead capture forms play such a crucial role in online marking. I’m astonished when I talk to small businesses and find that a majority of them don’t have these valuable tools.