Anyone who has interviewed for a job has been asked the age-old question “Where do you see yourself in five years?”
Many salespeople make one crucial mistake that no amount of personality can make up for: they sell products, not experiences.
I’ve worked with countless business owners whose productivity and effectiveness are far lower than they should be, often due specifically to the way that they use email.
As a business owner, it is your job to kindle innovation in your workplace. Whether that means you personally sitting down to brainstorm or inspiring your team to do so, it’s your job to ensure that the innovation necessary to drive your business forwards is happening.
True or false: you can accomplish anything you set your mind to. The answer, of course, is false. But let me share with you an incredibly relevant truth.
You’ve spent a lot of time defining your market, scouting out clients, and building your business. Now it’s time to protect the niche that you’ve created for yourself.
When a business is born, the founders are invariably passionate go-getters who are prepared to work like maniacs in order to build a successful company. As a business grows, however, it can be easy for that spark to fade.
As humans, we are captivated by motion and action—that’s just our nature (for most of us, anyway). That’s why the action movie genre is so successful. It’s why NASCAR is popular, and football, and just about every other sport out there.
The same principle applies to marketing.
There is a single concept which, more than any other, can ensure the success of your business if it is properly integrated into your plans and into your organization. That concept is simple: provide your customers with as much value as possible.
When you think about great customer service, what do you think of? A great attitude? Dedication? Attentiveness? These are some of the common responses that hear and while they are all good answers, I’m often surprised at how many people overlook arguably the most important facet of good customer service: consistency.