Lead pages and lead capture forms play such a crucial role in online marking. I’m astonished when I talk to small businesses and find that a majority of them don’t have these valuable tools.
When I was a little kid Old Navy was the place to go for cool clothes! What made Old Navy so excited as kid was the enormous amounts of clothing to choose from. They had clothes stacked all the way to the ceiling, at least fifteen articles of clothing per item.
Wow! Exclaimed my wife as she dashed over to a window display. “ Ali what are you doing? We’re going to be late for our dinner reservation. ” I said, as I walked over to view what she was seeing. It was a large banner with bold lettering with the phrase “Our most comfortable fashion line yet!- Try our newest and most comfortable clothing line.”
Every business owner’s main online objective should be to reach the number one spot in a Google search. The difficult part is that there is only one top spot for each keyword. So, the question arises, “How does your business obtain the top spot?” There are several answers to that question, but we’ll begin with the most dominant factor to find-ability, which is off-page SEO.
Are you stressed about your current website? Maybe your creating a new template or perhaps your striving to enhance the one you already have. Use these several key elements for content to bring life into your website.
First impressions are everything, right? You knew that when you met your in-laws for the first time, that you better be dressed to impress and on your best behavior. What would they have thought if you were covered in mud and hadn’t showered in weeks?
Congratulations, consider yourself apart of an elite group; a group of business men and women that understand that their website needs to be centered upon lead generation and conversion. You understand that in order to obtain an edge in your field you’ll use your website as a way to obtain leads, which will convert into sales.
The more that you understand your customer the higher the conversion rate will be for you. Content plays a big role in this final stage of conversion. This process focuses on pushing customers to promoters through the process of loyalty.
The first process of conversion is called the conversion of awareness. This is where you create an awareness of your brand with those who are unaware of what you offer. This conversion process focuses on converting strangers to visitors.
I have seen businesses overestimate technology and they underestimate the power of their words. It’s vital to know that publishing the right content at the precise place and time converts strangers into longer time promoters.