The more that you understand your customer the higher the conversion rate will be for you. Content plays a big role in this final stage of conversion. This process focuses on pushing customers to promoters through the process of loyalty.
The first process of conversion is called the conversion of awareness. This is where you create an awareness of your brand with those who are unaware of what you offer. This conversion process focuses on converting strangers to visitors.
I have seen businesses overestimate technology and they underestimate the power of their words. It’s vital to know that publishing the right content at the precise place and time converts strangers into longer time promoters.
I’m going to provide you with a formula that will increase your social media followers on all your platforms, but more importantly turn your followers into loyal customers who will make you a lot of money!
Not all social networks are created equal. Each network brings different strengths and serves diverse purposes. Choosing LinkedIn as a social platform for your business will increase your connections with professionals and companies directly. This online platform is used for networking, job searching, hiring and connecting with associates.
Consider LinkedIn as the X factor of social networking. Sure, LinkedIn doesn’t get all the glory and fame for being the most popular and used network. Though this may be the case, don’t ignore the power that LinkedIn possesses.
Companies that have succeeded in their market time and time again have mastered the art of customer development. These are the companies that produce products and services based on the needs of the customer.
Customer development is understanding a customer’s needs then instituting those needs to change and develop products and services. This process is centered in engaging with customers and listening to their problems and desired outcomes.
The most common mistake that startup businesses make is assuming they can follow the same model as franchises. Take McDonalds for example, that franchise could choose any location within a city and know that they will at least breakeven. Why? Their customers already know what type of atmosphere, product and customer service they’ll receive.
People spend a majority of their time online digesting content. Whether it’s a consumption of articles, videos or images, online users love their content. Take advantage of their love by producing content worth sharing among users. Here are 3 key steps to ensure that your content has the right characteristics to appeal to your customers.