Small business owners are usually skeptical of “branding” as a marketing strategy. After all, most small businesses don’t have the seven-figure marketing budget that is necessary to pursue branding in the same way that big businesses like Coca-Cola or Apple can.
I have written quite a bit about the importance of employee engagement. Employees who are engaged and motivated are more productive, more effective, and offer better customer service – This translates into greater profitability for the company.
“You cannot stay comfortable and reach your full potential.”
These words come from an excellent TED Talk by Peter Bregman. Bregman hits on a core truth—namely, that if you want to grow you must be challenged. And I believe that, particularly in business but also in life, staying “open” to challenging concepts and ideas requires a consistent and deliberate effort.
You paid good money to have a sharp, modern website that is guaranteed to impress even the most discerning visitor. But is anyone actually going to your site? How many visitors are you receiving? How did they find out about your site? If you can’t answer these questions, it’s time to venture into the world of website metrics.
It’s common knowledge that customer service is paramount for business success but how can you determine the best way to engage your customers? Instead of viewing your customers from your side of the transaction, place yourself in their shoes.
The most commonly asked marketing question is-“How do I manage all of my blog post, campaigns and social platform content?
The Solution? You need to create an editorial calendar.
If you’ve been paying attention to inbound and social media marketing, you’ve probably heard a lot of chatter about Google. At first, Google’s social platforms were not a big hit compared to Facebook and Twitter, but times have change. If you are a business owner, you need to be using Google’s services.
Consider LinkedIn as the X factor of social networking. Sure, LinkedIn doesn’t get all the glory and fame for being the most popular and used network. Though this may be the case, don’t ignore the power that LinkedIn possesses.