Every business has a company culture – whether or not they’ve chosen to define it. Your company culture is the set of rules, norms, expectations, habits, and patterns that govern your interactions with each-other and with your customers.
In many businesses, sales and marketing are thought of as two separate departments, and they’re organized in that manner.
The problem with that mindset is that marketing and sales are fundamentally dependent on each other.
Communication is one of the most important factors in determining whether or not a team is successful. As a leader, your life becomes much simpler if your team members can learn to communicate well amongst each-other.
Do you ever feel that your employees aren’t very productive? That your team comes to work each day but doesn’t accomplish a whole lot? I get it! That’s a common issue that most entrepreneurs struggle with. And there are a number of different reasons why that could be the case.
The more clearly you have defined your target market, the more effective your marketing is going to be. When you can talk directly to your target clients and customers, your message is more likely to resonate.
Depending on the size of your team, one single bad apple can poison your team and ruin your culture. Just a few months can ruin the team dynamic that you’ve spent years creating!
Do you ever feel more like a babysitter than the owner of a business? Do you find yourself unable to focus and spend time working on your priorities because you’re so busy answering questions and solving problems for your team?
Running your business can feel like riding a roller coaster – and every entrepreneur goes through plenty of ups and downs along the way.
Hiring is one of the most important responsibilities that you have as the leader in your organization. Your business is built around your people – it’s your people who serve your customers, live out your company culture, and keep your business moving forward on a daily basis.
We live in an entertainment-driven world. Entertainment is easier to access than ever, and there are more options to choose from. This presents a problem for business owners who are competing for the attention of their customers, clients, and prospective customers.