The more clearly you have defined your target market, the more effective your marketing is going to be. When you can talk directly to your target clients and customers, your message is more likely to resonate.
Running your business can feel like riding a roller coaster – and every entrepreneur goes through plenty of ups and downs along the way.
We live in an entertainment-driven world. Entertainment is easier to access than ever, and there are more options to choose from. This presents a problem for business owners who are competing for the attention of their customers, clients, and prospective customers.
Here’s a simple strategy to make your marketing and sales more effective:
Segment your list!
Whether you’re selling B2B, B2C, or both – you’ll find that your customers are much more responsive when you’re talking directly to them, instead of using a generic, one-size-fits-all tone.
Most business owners don’t think of the experience they create for their clients and customers as a part of their marketing – but it is.
Does your business give you freedom to live the life you want to live? Do you have the ability to…
One of the keys for a successful business is to develop the ability to charge prices that are higher than your competition and still make sales. Without this ability, you’ll be forced to keep your prices rock-bottom, and you’ll be forced to lower them further each time a competitor undercuts you.
So how can you charge higher prices and still bring in customers? The key is providing value above and beyond that which is provided by your competitors. Here are four ways to do this.
There are a number of characteristics that are associated with successful entrepreneurs and business owners. “Visionary” … “go-getter” … “risk taker” … and the list goes on.
Here’s a characteristic that I’m betting most people don’t associate with business success: storyteller. I can already hear your objections. Stories are what we tell our kids at night, and they’re why we watch TV shows after dinner. They have nothing to do with business… or do they?
The sales process can be complicated. Yet, I’m always amazed by how many business owners screw up the simple things – like following up on sales leads. Many leads are thrown to the wayside by business owners who think that a prospect, who isn’t ready to commit immediately, is no longer worth pursuing.
Yes, a percentage of your leads will be ready to shake hands and pull out their checkbook immediately. And a percentage of them will come to the conclusion that your products or services are not a good fit.
This is the second in a four-part series on the importance of managing your business with the long-term perspective in…