You Don’t Need a 50-Page Business Plan, You Need a Strategy Statement

Most business owners have encountered a “traditional” business plan at some point, perhaps in school, with a previous employer or in their own business. And while a traditional business plan can be helpful in certain situations, in my experience such a business plan is a colossal waste of time for a small business.

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Video: Unlocking the Power of LinkedIn, Part Two

Not all social networks are created equal. Each network brings different strengths and serves diverse purposes. Choosing LinkedIn as a social platform for your business will increase your connections with professionals and companies directly. This online platform is used for networking, job searching, hiring and connecting with associates.

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Video: Increase Content Share-ability

People spend a majority of their time online digesting content. Whether it’s a consumption of articles, videos or images, online users love their content. Take advantage of their love by producing content worth sharing among users. Here are 3 key steps to ensure that your content has the right characteristics to appeal to your customers.

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Video: DIY Video With These 3 Steps

Videos are Social media’s most shared form of content. This is to be expected, video content is easily accessible, sharable and consumable. It’s this simple formula, which makes customers crave video. Believe it or not, most businesses don’t take advantage of video content. Many find excuses for not having it. But you’re different, and your business is special. 

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