You Don’t Need a 50-Page Business Plan, You Need a Strategy Statement

Most business owners have encountered a “traditional” business plan at some point, perhaps in school, with a previous employer or in their own business. And while a traditional business plan can be helpful in certain situations, in my experience such a business plan is a colossal waste of time for a small business.

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Video: Unlocking the Power of LinkedIn, Part Two

Not all social networks are created equal. Each network brings different strengths and serves diverse purposes. Choosing LinkedIn as a social platform for your business will increase your connections with professionals and companies directly. This online platform is used for networking, job searching, hiring and connecting with associates.

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Video: Increase Content Share-ability

People spend a majority of their time online digesting content. Whether it’s a consumption of articles, videos or images, online users love their content. Take advantage of their love by producing content worth sharing among users. Here are 3 key steps to ensure that your content has the right characteristics to appeal to your customers.

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