It’s important to learn to think outside box – especially when it comes to marketing. The marketplace can be so overcrowded that it takes an innovative or unusual approach to catch the attention of your audience.
Most business owners have encountered a “traditional” business plan at some point, perhaps in school, with a previous employer or in their own business. And while a traditional business plan can be helpful in certain situations, in my experience such a business plan is a colossal waste of time for a small business.
Most people would assume that every business owner is intimately familiar with his competition. From the outside looking in, competition appears to be what business is all about.
But as a business owner, it is surprisingly easy to lose track of the competition.
When I was a little kid Old Navy was the place to go for cool clothes! What made Old Navy so excited as kid was the enormous amounts of clothing to choose from. They had clothes stacked all the way to the ceiling, at least fifteen articles of clothing per item.
Not all social networks are created equal. Each network brings different strengths and serves diverse purposes. Choosing LinkedIn as a social platform for your business will increase your connections with professionals and companies directly. This online platform is used for networking, job searching, hiring and connecting with associates.
Consider LinkedIn as the X factor of social networking. Sure, LinkedIn doesn’t get all the glory and fame for being the most popular and used network. Though this may be the case, don’t ignore the power that LinkedIn possesses.
People spend a majority of their time online digesting content. Whether it’s a consumption of articles, videos or images, online users love their content. Take advantage of their love by producing content worth sharing among users. Here are 3 key steps to ensure that your content has the right characteristics to appeal to your customers.
Imagine the most egotistical individual you know with a huge microphone. This is how many businesses view social media, a soapbox where they can yell and broadcast about themselves
We live in a society surrounded by stories. From the red carpet of Hollywood to prime time news television, there is always a story. We seek for opportunities to connect with various characters found within these stories. These connections stir within us various emotions such as adventure, hope, fear and faith.
Videos are Social media’s most shared form of content. This is to be expected, video content is easily accessible, sharable and consumable. It’s this simple formula, which makes customers crave video. Believe it or not, most businesses don’t take advantage of video content. Many find excuses for not having it. But you’re different, and your business is special.