Imagine the most egotistical individual you know with a huge microphone. This is how many businesses view social media, a soapbox where they can yell and broadcast about themselves
We live in a society surrounded by stories. From the red carpet of Hollywood to prime time news television, there is always a story. We seek for opportunities to connect with various characters found within these stories. These connections stir within us various emotions such as adventure, hope, fear and faith.
Videos are Social media’s most shared form of content. This is to be expected, video content is easily accessible, sharable and consumable. It’s this simple formula, which makes customers crave video. Believe it or not, most businesses don’t take advantage of video content. Many find excuses for not having it. But you’re different, and your business is special.
A blogs primary purpose is to have reliable content for its viewers. A business can provide answers, solutions and entertainment through this platform of communication. This can be achieved by first posting educational and entertaining content, followed by your promotional material.
As a child there was nothing better than curling up in your father’s lap and hearing a good story. As an adult, your love for story telling still burns deep. You’ll never forget the glass slipper, the magic lamp or the yellow brick road. Stories have a way of grabbing your attention and staying in your heart forever.
Email lists are what your business should live for! These lists are personal communities owned by you and should be treated like gold. These prime leads are often converted into your largest sales.
Steven Spielberg, George Lucas and Christopher Nolan have been some of Hollywood’s most influential people in the history of film. I’m sure you could be apart of that list if you were involved in the film industry. Truth be told, you’re all about business the world. You have systems to create, employees to manage and spreadsheets to study.
Not all of your Facebook followers will see your posts. In fact, less than 16% of your fans see your posts. Why? Because Facebook has created an algorithm called Edgerank.
When I mention the phrase “company culture”, many business owners immediately picture some tenured professor rambling on in an ivory tower, far away from the “real world” of business. And while academia has certainly created its fair share of theories that look great on paper but don’t work in real life, company culture isn’t one of them.