Most small businesses have at least a couple of “Type A” personalities. While these employees tend to be hard working and passionate, they also tend to butt heads with other similarly-minded employees and managers.
The recent introduction of the iPhone 6 is just the latest in a series of successful product introductions by technology giant Apple. From their iconic iPod to the revolutionary introduction of the iPhone, Apple has dominated the consumer electronics segment for much of the last decade.
Small businesses are at a disadvantage to their larger competitors in terms of market penetration, marketing budget, economics of scale, access to capital, etc. The ability to provide exceptional customer service is an area small businesses have to capitalize on… but unfortunately, many small businesses provide even worse service that their larger competition.
The NFL kicked off again this month. Many of us are devoted football fans, but for business owners, the NFL provides more than just entertainment. In fact, there are many lessons that business owners and managers can learn by paying attention to the action each Sunday.
Running a business is tough, and you’re constantly juggling priorities. But, it’s important to understand that nothing is more important that your employees. Engaged, effective employees build winning businesses. Demoralized, disengaged employees drag the business down.
It’s important to learn to think outside box – especially when it comes to marketing. The marketplace can be so overcrowded that it takes an innovative or unusual approach to catch the attention of your audience.
Nothing is worse than walking into your office and realizing that none of your employees want to be there. Motivation is the key to an effective workforce—if your employees don’t care, they are not going to get the job done right.
The most commonly asked marketing question is-“How do I manage all of my blog post, campaigns and social platform content?
The Solution? You need to create an editorial calendar.
Businesses don’t always sell their products and services on the first try. Since businesses expect this, they turn to lead nurturing campaigns.
These campaigns provide valuable and informational messages to prospects, keeping potential sales alive.