Email marketing has rapidly grown in popularity over the last several years. And for good reason… it’s an inexpensive, simple way to reach out to clients, customers and prospects. But are you making the most of your email marketing campaigns?
Bill Belichick, the head coach of the New England Patriots, is considered by many fans, players, and sports media figures to be the best coach in the NFL today. In addition to winning three Super Bowls in the last decade, and appearing in a fourth, Belichick has also been named the NFL coach of the year three times, in 2003, 2007 and 2010. As we speak, the Patriots are on their way to yet another playoff run.
Whether you’re meeting with a potential client, a possible business partner, or even a prospective employee, making a strong first impression is important. You only get one chance to make a good first impression, and it’s important that it’s a good one.
Most small businesses have at least a couple of “Type A” personalities. While these employees tend to be hard working and passionate, they also tend to butt heads with other similarly-minded employees and managers.
The recent introduction of the iPhone 6 is just the latest in a series of successful product introductions by technology giant Apple. From their iconic iPod to the revolutionary introduction of the iPhone, Apple has dominated the consumer electronics segment for much of the last decade.
Small businesses are at a disadvantage to their larger competitors in terms of market penetration, marketing budget, economics of scale, access to capital, etc. The ability to provide exceptional customer service is an area small businesses have to capitalize on… but unfortunately, many small businesses provide even worse service that their larger competition.
The NFL kicked off again this month. Many of us are devoted football fans, but for business owners, the NFL provides more than just entertainment. In fact, there are many lessons that business owners and managers can learn by paying attention to the action each Sunday.
Running a business is tough, and you’re constantly juggling priorities. But, it’s important to understand that nothing is more important that your employees. Engaged, effective employees build winning businesses. Demoralized, disengaged employees drag the business down.
It’s important to learn to think outside box – especially when it comes to marketing. The marketplace can be so overcrowded that it takes an innovative or unusual approach to catch the attention of your audience.