Small business owners are usually skeptical of “branding” as a marketing strategy. After all, most small businesses don’t have the seven-figure marketing budget that is necessary to pursue branding in the same way that big businesses like Coca-Cola or Apple can.
I have written quite a bit about the importance of employee engagement. Employees who are engaged and motivated are more productive, more effective, and offer better customer service – This translates into greater profitability for the company.
“You cannot stay comfortable and reach your full potential.”
These words come from an excellent TED Talk by Peter Bregman. Bregman hits on a core truth—namely, that if you want to grow you must be challenged. And I believe that, particularly in business but also in life, staying “open” to challenging concepts and ideas requires a consistent and deliberate effort.
There’s a lot that goes into running a successful business. And successful businesses come in every shape and size. But one thing that most long-lasting, consistently profitable businesses have in common is that they are NOT dependent on the physical presence of their owner day in and day out.
You paid good money to have a sharp, modern website that is guaranteed to impress even the most discerning visitor. But is anyone actually going to your site? How many visitors are you receiving? How did they find out about your site? If you can’t answer these questions, it’s time to venture into the world of website metrics.
Unless you have been hiding under a rock over the past decade, you are quite aware that social media is here to stay. Whether it’s Twitter, Instagram or Facebook, the Internet provides ample opportunity to meet and stay in contact with just about anyone.
Do you have a client that provides you with plenty of business but quite frankly sometimes they are so difficult to deal with you question if they are really worth the trouble? If a particular client is costing you sleep at night and efforts to support them surpass the income they generate it might be time to part ways.
Some days you wake up and feel almost unstoppable, as if no hurdle is too high and no goal too lofty. You feel like Superman. On those days finding ways to motivate yourself and others isn’t difficult, in fact it’s not even necessary because it just comes naturally.
You’re going to miss another important conference, and that meeting with your accountant had to be moved yet again all because you were entering orders and answering customer service inquiries.
It’s common knowledge that customer service is paramount for business success but how can you determine the best way to engage your customers? Instead of viewing your customers from your side of the transaction, place yourself in their shoes.