Video: Why Should You Use Video Marketing?

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Steven Spielberg, George Lucas and Christopher Nolan have been some of Hollywood’s most influential people in the history of film. I’m sure you could be apart of that list if you were involved in the film industry. Truth be told, you’re all about business the world. You have systems to create, employees to manage and spreadsheets to study.

Even though you aren’t a famous film director, why not combine the best of both worlds? Use video as strong content to push campaigns and become more personable with your clientele.

Here are four reasons why you should use video marketing.


The drastic need for social media as a marketing tool has grown significantly. The reality is, if you’re ignoring the use of social media as a form of marketing you’re forfeiting the opportunity to see your business boom.

Websites that contain quality content rank higher in search results. For example, if your website has a video and an article with the same keyword, chances are the video will rank higher.

As consumers we are more likely to view content that is easily accessible. Videos attract customers by their entertaining power allowing them to easily access your content.

Visitors are more likely to watch a 2 minutes video than to read a full-length article. The power of video will increase the probability of visitors staying on your website, giving you a higher chance of converting them into sales.


Social media provides easy ways to share content through hyperlinks, embedded links and various forms of channels. This ability to share content will increase exposure to loyal followers and create visibility for new customers.

People are more likely to share content that is relevant to them. Study your ideal client and produce content that connects with them. This allows your best customers to share your content with others that have the same, values thoughts and ideas

Show The “Experience”

Make your business more personable by providing video content that is engaging, inspiring and informational. Connect with your audience by presenting your business in an authentic way. Share stories, give information and ask for feedback, doing so will make your customers feel at home with your business.


You’ve probably thought to yourself that without a large source of income for marketing, there is no way to make a strong impact. I’m here to tell you that you’re wrong. Videos are a loophole, which give businesses a quick and affordable way to reach a large target audience.

You don’t need to hire a professional videographer, either. All you need is clear audio and smooth visuals and your business will see the benefits of video marketing in no time.

Remember videos never get old. As a society we love to be engage in what the big screen is playing. If you haven’t started producing videos, start today! Be creative, have fun and maybe you’ll be the next big Hollywood star!