Running your business can feel like riding a roller coaster – and every entrepreneur goes through plenty of ups and downs along the way.
Hiring is one of the most important responsibilities that you have as the leader in your organization. Your business is built around your people – it’s your people who serve your customers, live out your company culture, and keep your business moving forward on a daily basis.
We live in an entertainment-driven world. Entertainment is easier to access than ever, and there are more options to choose from. This presents a problem for business owners who are competing for the attention of their customers, clients, and prospective customers.
As a business owner, your employees are among your most valuable assets. That’s why it’s so important that you develop strong, effective, cohesive teams.
Here’s a simple strategy to make your marketing and sales more effective:
Segment your list!
Whether you’re selling B2B, B2C, or both – you’ll find that your customers are much more responsive when you’re talking directly to them, instead of using a generic, one-size-fits-all tone.
Most business owners don’t think of the experience they create for their clients and customers as a part of their marketing – but it is.
Does your business give you freedom to live the life you want to live? Do you have the ability to…
You paid good money to have a sharp, modern website that is guaranteed to impress even the most discerning visitor.…
Even if your company is small, possibly only you and a partner, teamwork is the foundation of longterm success. So…
One of the keys for a successful business is to develop the ability to charge prices that are higher than your competition and still make sales. Without this ability, you’ll be forced to keep your prices rock-bottom, and you’ll be forced to lower them further each time a competitor undercuts you.
So how can you charge higher prices and still bring in customers? The key is providing value above and beyond that which is provided by your competitors. Here are four ways to do this.