When a business is born, the founders are invariably passionate go-getters who are prepared to work like maniacs in order to build a successful company. As a business grows, however, it can be easy for that spark to fade.
As humans, we are captivated by motion and action—that’s just our nature (for most of us, anyway). That’s why the action movie genre is so successful. It’s why NASCAR is popular, and football, and just about every other sport out there.
The same principle applies to marketing.
There is a single concept which, more than any other, can ensure the success of your business if it is properly integrated into your plans and into your organization. That concept is simple: provide your customers with as much value as possible.
When you think about great customer service, what do you think of? A great attitude? Dedication? Attentiveness? These are some of the common responses that hear and while they are all good answers, I’m often surprised at how many people overlook arguably the most important facet of good customer service: consistency.
A team is comprised of individuals who work together with a common purpose and vision — sharing information and resources in such a way as to ensure maximum effectiveness.
Part of starting a business involves making mistakes. Mistakes are inevitable — what is important is that you learn from your mistakes and the mistakes of others.
Do you have dreams for your business? Of course you do—every business owner does. But how do you treat your dreams? Do you toss them into the trash as you wake up every morning?
When facing a tough decision, many business owners are advised to “trust their gut” above all else. While such a scenario makes for good television, the belief that they should “trust their gut” has proven disastrous for many entrepreneurs.
The ability to effectively network with other professionals is crucial for a small business owner. You would be amazed to see just how often a fortunate introduction changes the course of a business—whether by providing a valuable customer, a potential partner, or even knowledge that revolutionizes the business.
Providing timely feedback to your employees is essential in order to help your team develop and reach their full potential. Without feedback, it’s unrealistic to expect growth—at least not in the areas you’d like to see it.