Producing valuable content for your target audience is a must. Content marketing has received quite the hype these days and understandably so. Marketing has evolved to where audiences no longer want to hear companies brag about themselves. Customers want to obtain valuable resources from their favorite brands.
As a child there was nothing better than curling up in your father’s lap and hearing a good story. As an adult, your love for story telling still burns deep. You’ll never forget the glass slipper, the magic lamp or the yellow brick road. Stories have a way of grabbing your attention and staying in your heart forever.
Email lists are what your business should live for! These lists are personal communities owned by you and should be treated like gold. These prime leads are often converted into your largest sales.
Steven Spielberg, George Lucas and Christopher Nolan have been some of Hollywood’s most influential people in the history of film. I’m sure you could be apart of that list if you were involved in the film industry. Truth be told, you’re all about business the world. You have systems to create, employees to manage and spreadsheets to study.
Not all of your Facebook followers will see your posts. In fact, less than 16% of your fans see your posts. Why? Because Facebook has created an algorithm called Edgerank.
Accept It- We live in a society where EVERYONE wants to voice their opinion
It seems that the loudest voices are those that are constantly negative
What makes it worse is social media has made it easier for them to speak!
“If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.” – George Bernard Shaw
Can you trust your employees? Can they trust you? Can they trust each other?
If you can truthfully answer each of those questions with a “yes”, I’m willing to bet that you’re going to be successful.
What is the most important decision you make as a business owner? Where to advertise? Whether or not to invest in more equipment? Whether to open a new location?
Actually… the most important decision you make as a business owner is who to hire.
When I mention the phrase “company culture”, many business owners immediately picture some tenured professor rambling on in an ivory tower, far away from the “real world” of business. And while academia has certainly created its fair share of theories that look great on paper but don’t work in real life, company culture isn’t one of them.