“If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.” – George Bernard Shaw
Can you trust your employees? Can they trust you? Can they trust each other?
If you can truthfully answer each of those questions with a “yes”, I’m willing to bet that you’re going to be successful.
What is the most important decision you make as a business owner? Where to advertise? Whether or not to invest in more equipment? Whether to open a new location?
Actually… the most important decision you make as a business owner is who to hire.
When I mention the phrase “company culture”, many business owners immediately picture some tenured professor rambling on in an ivory tower, far away from the “real world” of business. And while academia has certainly created its fair share of theories that look great on paper but don’t work in real life, company culture isn’t one of them.
“Website traffic” is a phrase that you probably hear all the time. I know I do. And for those of us who own businesses, traffic to our website is obviously very important. A great website that doesn’t receive any traffic is literally useless.
We all face competition.
Some of you operate in ultra-competitive environments, such as restaurants or retail, where the competition is literally across the street.