Secrets of Success: Positive Associations

This is part of an ongoing series of articles that examines the characteristics that separate successful individuals and businesses from the rest. Because who wants to be just “average”? You can access the rest of the series at

Jim Rohn once said that “You are the average of the five people you spend the most time with.” 

If you take a moment to consider that statement, I think you will be amazed at how accurate it is. 

The obvious implication is that you should spend more time with the people that you’d like to be more like! So who are those people for you? Identify two or three of them right now – people who have achieved the type of success that you’d like to emulate. (Remember that your definition of success is personal and may be completely different from others.) 

Ideally, the people that you’ve identified will be people that you have access to. In which case, you just need to take advantage. Offer to buy them lunch! Pick their brains. Spend time getting to know them.

But even if you can’t identify specific individuals that you’d like to emulate, you can find your way to positive associations by doing just a bit of looking. Are there industry specific networking groups you can find? Chances are, those people are out networking because they want to better themselves and build their business, just like you do. So get involved. Drag yourself off the couch and spend a few hours each month getting to know others with similar goals and passions. You will be surprised at how many positive habits you pick up just by being around them. 

On a similar note, make a point of surrounding yourself with people who are interested in helping you grow, not seeing you fail. You’ve heard the saying that “misery loves company”, and it’s true. Don’t spend your time with unhappy people who, deep down, don’t even want you to achieve success. Spend your time with positive, supportive individuals and do your best to be encouraging and helpful yourself.

Who you spend your time with in many ways determines who you are. So spend your time wisely!

Do you agree with Jim Rohn’s statement that was quoted at the top of this article? Why or why not? And how do you feel about the associations you have in your life – do you spend your time with people that are positive influences on you? Leave a comment and share your thoughts!